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In 1969, Eddie Antar founded his consumer electronics retailer, Sight and Sound, with his father and cousin. The next year, the cousin sold his 1/3 share to Eddie, putting him in control of 2/3 of the company.
Eddie immediately became known for his aggressive selling tactics and got the nickname “Crazy Eddie.” In 1971, they changed the name of the store to “Crazy Eddie.”
During those early years, Eddie couldn’t afford to run TV ads, so they chose to partner with a local radio disc jockey to run radio ads instead.
The ads had a very particular style to them, ending with “OUR PRICES ARE INSANE.”
Up late one night, Eddie noticed that the overnight TV advertisements were lacking, so he decided to start running TV ads overnight, since he couldn’t afford the more expensive daytime ad slots. The ads are a gem, you should definitely watch them.
This one bet helped them open over 40 stores by the mid to late 70s and embedded them in the cultural consciousness of the NE US.
But things were never as they seemed.
From very early on, Crazy Eddie and his team had all sorts of schemes to make more money and report less as income.
As the fraud became bigger, it became harder to hide. So, to “resolve” this, they decided to take the company public. They started preparing for this in 1979 and eventually went public in September 1984.
To make the math work, Eddie started skimming less money, which made profits look great! Between 1980 and 1983, reported profits increased by 171% as actually profits only increased by 13%. He had investors fooled and ready to invest.
The shares started at $8 and by 1986 had reached over $75. This large increase allowed Eddie and family to take cash out. By early 1987, most of the Antar family had sold most of their Crazy Eddie stock, pocketing $90 million in proceeds (equivalent to $240 million today).
Immediately following the cash out, the fraud started to come unraveled. Where they’d previously been able to show profits, now they weren’t.
The stock went from $75 back down to $5 per share.
But, this wasn’t the ultimate downfall of the company… the firing of Arnold Spindler and Abe Grinberg was. They knew about the fraud, so when fired they went to the SEC.
While the SEC only investigated a small scope, the fraud was much larger.
If there was a type of fraud, the Antar’s probably did it.
So, how was he not caught sooner?
A combination of good instincts, siloed knowledge, charming the right people, and family members helping with the coverup.
This story while extreme, highlights how easy it is for us to overlook fraud looking us right in the eyes.
We did it with Enron, FTX, and many many more.
So, how can we set up our business in a way to prevent fraud from happening?
This is a core accounting principle that is often really hard in small to medium businesses.
The idea is this: more than one person should touch all accounting transactions.
Receiving the money? You shouldn’t be recording it and reconciling it.
By including more people in each transaction, you limit the ability to commit fraud without detection.
Along with this, create policies and set approval limits that are followed consistently.
I’ve seen too many good accounting procedures get wasted because of a shared log-in.
If Joe deposits the money and Sally records it in the system, Joe and Sally shouldn’t know each other's passwords.
It’s so easy to think this isn’t a big deal, but it isn’t until it is.
Setup unique log-ins for all users and make sure everyone keeps their passwords security.
I love password managers because they make it so easy to not reuse and not write down our passwords.
I don’t tell you to audit to catch fraud. Sure, sometimes they can, but sometimes they won’t.
In my opinion, the real value of an audit is the forcing mechanism to improve your system.
It’s through the procedure of pulling transaction data that you see things you couldn’t see before.
Audits are stress tests.
They stress test your web servers to simulate a lot of traffic.
They stress test your body to see how your heart performs.
They stress test vehicles to see how they perform in collisions.
You should stress test your accounting to see how your processes and procedures hold up.
In some way, this is you stress testing the system.
I’m of the opinion that no matter how big you get, you should always do some sort of review on the underlying transaction data.
When looking at the information, look for:
Not only will you learn a lot about your business, but it also shows others that you’re plugged in.
Do you think an employee who has had to pull transactions because the CEO asked for it is likely to steal money?
I doubt it.
Budgets create an expectation of what is supposed to happen.
When looking at financials, it helps highlight irregularities.
Combine this review with transaction-level questions and you have a strong foundation.
You want to look for:
Don’t be shy about asking questions. It’s important to ask now because in a month you will forget.
You want your employees to take on the identity of integrity.
You can do this by:
Regular communication is needed to remind people what you stand for, but your actions need to align with your message. Employees need to see you respond consistently when someone acts in a way that doesn’t align with values.
When you establish a culture of integrity, this is a natural next step.
But that alone isn’t enough. People need to:
Saying “my door is always open” is not sufficient.
For people to feel they can report, they need to have confidence they won’t get punished for reporting.
Anonymous surveys, hotlines, or an HR procedure are a great way to encourage reporting breaches.
No one thinks fraud will happen to them (and they're likely right).
While I don't have extensive experience with fraud, I've heard too many 2nd and 3rd hand stories about life-long friends stealing hundreds of thousands (or even millions) from a business owner over 5 to 10 to 15 years.
Complacency in this not only opens you up to fraud, but it opens you up to a poorly run company. The signal that is sent by proactively watching your business creates an atmosphere of teamwork and efficiency.
You don't have to implement all of the above, but I'd encourage you to reflect and ask: what's the lowest hurdle I can cross tomorrow? Get started.
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-Kurtis